The purpose* of design marketing is to “inform, persuade, and delight.” Whether you are a business or an organization, your marketing must persuade people to do something they might not be doing: to buy, join, attend, give, commit, or signup. You have something wonderful to offer the world and people need to know about it. Of course, it can be beautiful, fun, clever, witty, but the bottom line is it must change behavior. It doesn’t matter whether it’s print brochure, website, exhibit, email, or postcard, the purpose is the same. That’s our philosophy and how we would approach our work for you. So, start changing minds.
marketing and design communications | strategy | branding | consulting | user experience | print | web | display
Located in Wheaton Illinois in the western suburbs of Chicago
The Perils of Powerpoint We've all been exposed to them, the expected complement to any presentation—yes, the Powerpoint (if you are on a Mac, substitute "Keynote"). Whether it's in front of a 1000 people or a one-on-one with a client, Powerpoints and Keynotes (Apple's version) are ubiquitous.
The difficult client So, I’ve been thinking about the dilemma of an organization whose leader is not a champion of design or marketing.
When a logo is wrong A new logo should be a celebration of a respected brand and not a cover-up for one that is failing. People don’t buy your logo, they buy your brand.
What is branding Branding is the key tool of marketing. How consumers feel about a brand can drive their desire or willingness to engage or purchase.
The New Logo You don’t design a logo in a vacuum and it is up to the designer to responsibly understand exactly who and that mark is to represent and how it will help differentiate itself from all the others. But most importantly, what it will come to mean to those who see it.