Podcasts exploring the purpose of design

Design & Behavior: discussions that take a closer look at the purpose of design, which is to change behavior. If your first instinct is to disagree with that statement then you were in the right place. Be patient and over the course of these discussions you’ll get a better sense of what this means for all design disciplines.

 

 

Branding 1
An Introduction

 

Branding 2
Differentiate

Links:
Simon Sinek on Why
Steve Jobs on Purpose 

 

Branding 3
Brand Identity

Links:
Branding (some slides
on ServiceMaster)

 

Branding 4
Brand Message

Links:
The Language of Trust

 

Branding 5
Brand Exposure

 

Branding 6
Brand Execution