3 circles of acquiring/retaining customers
Branding |
Marketing |
Support |
|
| know it, grow it | follow the cycle | be a partner | |
| STRATEGY identity message exposure execution purpose culture |
IMPACT recognition cognition familiarity perception trust emotion |
research product development promotional strategy broadcasting call to action closing the deal delivering evaluation |
collaborate contact customer service rich content advise consult advocate nurture |
By Category
Branding
- When a logo is wrong
- What is branding
- The New Logo
- Empower Your People
- Publicity and Your Brand
- What is debranding
- Ten things branding will do
- The peril of initials for a company name
Design
- Type Tips
- An Introduction to Design
- Brought to you by the letter g
- How simple is simple
- Design is art with a purpose
- Design hurts
- Freedom in limitations
Freebies
Marketing
- The difficult client
- Why you need content to build trust
- Start your strategy with a question
- The Marketing Cycle Simplified
- The CRM Circle
Presentation
Social Media
- Can social media attract new customers
- Reaching Millennials with Instagram
- Free Ways to Build Your Donor Base
- Twitter is a business tool
Web
- GDPR
- Wordpress Theme Frameworks
- What the Internet is doing to our Brains
- Web Basics
- Advice for NonProfits
- Write Welcoming Copy
- How to Write Welcoming Web Copy
- Is Web Design Dead
- Web Design Our Process
- Is content dead
- How your website can get noticed
- 4 Tips for Writing Great Web Content
- Domain Name Registrars
- How the Web works
- Domains and Web hosts